I’ve worked across the full e-commerce spectrum, from luxury powerhouses to
the start up brands still figuring out their rhythm.

After years collaborating across DTC Trading, Buying, Marketing, Brand, and CX, one thing stood out: beautiful brands with strong visions…that just weren’t converting the way they should.

That’s where HME.com steps in - your e-commerce partner, not another agency.
I’m here to bring every moving part together, from strategy and storytelling to trading and performance while giving extra focus to the areas you actually need help with.

Because when everything works in sync, growth stops feeling like guesswork and starts feeling inevitable.

View Memberships & Projects

Website & Online Trade Strategy

Monthly Trading Calendars | Channel & Site Target Phasing | Pricing Review, Trading Strategy & Competitor Benchmarking | NPD Launch Plans | Key Landing Page Updates & Merchandising | Website Design & Creative Refresh | Regular KPI Reviews & Reporting such as AOV, CAC, LTV, CM1 - CM3 & More.

CRO & UX

Mini CRO Audit (Homepage & PDP's) | Full CRO Audits (Homepage, Content Pages, PLP's & PDP's) | CRO A/B Testing | CRO Implementation Support

Marketing Strategy & Support

Social Media Overarching Strategy | Social Media Video, Asset & Copy Creation Support | CRM Overarching Strategy | CRM Campaign & Workflow Creation Support | Paid Media & Paid Search Strategy | Affiliate Overarching Strategy | Affiliate Marketing Support

Customer & Brand

Customer Journey Mapping | Brand Positioning & Value Proposition Audit | Customer Experience | Retention Audit & Strategy | Brand Creative Audit | Brand Creative, TOV & Customer Persona Development
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Since leaving Corporate, I now work with small to mid-luxury fashion and beauty brands ready to grow - without the layers of a traditional agency.

You get an experienced partner in your corner who understands how e-commerce really works: the data, the creative, the trading, and the team behind it all.

From full strategic oversight to focused support across areas like performance marketing, site trading, or customer experience - I slot in where you need the most impact and make sure every moving part works together seamlessly.

It’s collaborative, strategic, and built on results, no fluff, no jargon and no overpromising.

Services

We only only onboard a few clients. Join the waitlist.
and yes, it’s exactly as exclusive as it sounds.